Computerisation provides more and more functionalities for merchants to pick up customers and bring them services closest to their wishes. This is called the SoLoMo (Social, Local, Mobile) Marketing Approach. It is essential for a seller to be as close as possible to their clients’ purchasing behaviour. Companies have also a vested interest in the monitoring of their equipment or premises.

Geofencing is one of such means. The geomarketing offer is fully incorporated within Visioglobe’s maps.

The advantage of geofencing is to send around proximity alerts (for example ads) and / or sensor alerts (in the event of a failure, e.g. BMS) to the owners of mobile devices (tablets, smartphones).

So geofencing can be used to promote a commercial offer, spread a message, find friends, measure the throughput and transit time in an area, identify input – output flows of devices and therefore persons.

For this reason Visioglobe offers the ‘geofencing’ tool in the VisioMapEditor software.

After creating the area on VisioMapEditor according to the chosen dimensions and constraints, tagging the block is sufficient to allow it to trigger an inherent event on the VisoWeb or VisioMoveEssential visualisation softwares.