Computerisation provides more and more functionalities for merchants to pick up customers and bring them services closest to their wishes. This is called the SoLoMo (Social, Local, Mobile) Marketing Approach. It is essential for a seller to be as close as possible to their clients’ purchasing behaviour. Companies have also a vested interest in the monitoring of their equipment or premises.
Geofencing is one of such means. The geomarketing offer is fully incorporated within Visioglobe’s maps.