UX Design: beyond technicity, eye pleasure too!
Varied graphic designers make the design team. The in-house Artistic Direction insists on remaining closest to visual satisfaction while ensuring readability of the maps.
Design is beauty serving functionality, it is also there to facilitate comprehension.
Visioglobe creates mobile app maps, for the web and for kiosks. These maps are full of technology thanks to a strong team of ingenious and highly skilled developers, and are also generously designed to increasingly facilitate indoor navigation.
Mirroring shopping malls in the Emirates, indoor spaces are getting bigger and bigger. The need to locate oneself is becoming more and more important because of people’s mobility.
For this reason brands but also all the managers of indoor places such as airports, hospitals… including institutions like Mecca, need to offer their visitors intuitive maps.
Starting from a simple need for guidance within a complex building and the possibility to add geolocation or spread information in real time, IOT, BMS. (Often linked to office building)
-overall visualization of several buildings
-simple and intuitive visibility of the transition between floors
-ISO design between all their platforms
-addition of 3D landmark
Final user should instantly understand the building layout so as to quickly locate themselves upon reading the map. Map handling must be intuitive regardless of the device on which it is read. In some cases, the digital map must reflect the style and design of the building plan on paper if it already exists. The brand need be recognized and able to personalise its maps.
Graphic designers’ vigilance focuses on:
-reading ergonomics: the original architectural drawing design must be simplified
-graphics for legibility and aesthetics
-different emphasis according to the importance of the surface, useful or supporting the structural
-choice of colours for useful surfaces
-Points of Interest (POIs) will benefit from more vivid colours with more contrast and brightness.
— contrast between these useful surfaces and less interesting ones
-informative elements such as walls and surrounding routes of lesser interest will be drawn with less shimmering and with desaturated colours. A plainer and sober tone.
-use of the graphic charter
-artistic direction provided by the integrator who develops the application
Visioglobe artistic direction using graphic codes such as complementary colours and reverses, by creating a colour chart for the customer.
How to recognize a Visioglobe map?
Visioglobe has put in place design rules. The Visioglobe identity consists in framing its maps within a circle where the relevant building is the central point.
Visioglobe uses design rules for actual signage, to allow a link between the real and the digital worlds and make use of universally known signs.
Some areas of lesser interest are geometrically simplified and made less «noisy» to lend more importance to useful areas. Those are the structural landmarks such as walls and building shapes.
Techniques & skills for outdoor and indoor
-Extruded 2D. It is codified using international signage standards. It is made of consistent colour charts and respects design and navigation rules.
-3D models are used to add details and bring a graphic style unique to Visioglobe. These 3D models allow immersion in the universe of the visited building, colours and textures are all depicted to the users’ delight.
-3D models are also relevant and used for remarkable landmarks — POIs in order to give the user an obvious focus (HIA teddy bear)
-However, the graphic style of 3D models remains consistent with 2D design to maintain a global unity for the map.
Some remarkable examples