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Computerisation provides more and more functionalities for merchants to pick up customers and bring them services closest to their wishes. This is called the SoLoMo (Social, Local, Mobile) Marketing Approach.

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What is Geofencing?

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Geofencing is location-based service that allows you to trigger a marketing action on a target via an application for example. This service can be set up on mobile, tablet or desktop.

You can set up the geofencing service in many environments such as a mall for example.

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Benefits of Geofencing

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The advantage of geofencing is to send around proximity alerts (for example ads) and / or sensor alerts to the owners of mobile devices (tablets, smartphones).

So geofencing can be used to promote a commercial offer, spread a message or location based alerts depending on whether visitors, find friends, or find a floor that a visitor is currently visiting, measure the throughput and transit time in an area, identify input – output flows of devices and therefore persons.

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How does Visioglobe use Geofencing ?

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The geomarketing offer is fully incorporated within Visioglobe’s maps. For this reason Visioglobe offers the ‘geofencing’ tool in its VisioMapEditor software!

You can have a look at the tutorial here!

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